ITALIA90 Fashion Corner
Interactive Installation
For Urbaphonia event that took place over the iconic PISTA 500 at Lingotto, Turin, MERGE designed the ITALIA90 Fashion Corner — an immersive installation celebrating the brand’s bold visual language. Set against the breathtaking rooftop track, the space featured LED wall tiles scattered in seemingly random positions, evoking the brand’s identity.
Across these fractured surfaces, a stream of images and animations unfolded, weaving together ITALIA90’s identity through dynamic compositions, saturated colors, and rapid visual shifts. The result was a part runway, part digital playground where the brand’s energy met the architectural uniqueness of one of Turin’s most spectacular locations.
ITALIA90 Fashion Corner
Interactive Installation
For Urbaphonia event that took place over the iconic PISTA 500 at Lingotto, Turin, MERGE designed the ITALIA90 Fashion Corner — an immersive installation celebrating the brand’s bold visual language. Set against the breathtaking rooftop track, the space featured LED wall tiles scattered in seemingly random positions, evoking the brand’s identity.
Across these fractured surfaces, a stream of images and animations unfolded, weaving together ITALIA90’s identity through dynamic compositions, saturated colors, and rapid visual shifts. The result was a living collage — part runway, part digital playground — where the brand’s energy met the architectural uniqueness of one of Turin’s most spectacular locations. This disordered structure became a dynamic stage for a cascade of images, patterns, and animations drawn from ITALIA90’s graphic identity — vibrant palettes, retro-future typography, and playful textures.
Content was carefully sequenced to alternate between high-energy bursts and slower, hypnotic moments, drawing visitors in and holding their attention.